About Us - Our Brands

Simplicity® brand products are manufactured and marketed by BioLab, Inc. - A Chemtura Company and complement the core pool and spa products found in our OMNI®, and Spa Essentials® brand lines. All these trusted brands are found in thousands of leading retailers across the United States. To find one near you, please use our handy Dealer Locator tool.

For more than 50 years, all of BioLab's brands have relied upon a strong distribution network, manufacturing efficiency, superior product quality and top notch customer service to deliver an outstanding value for today's discriminating pool or spa owner.

Interested in becoming a Simplicity® Dealer?

You may be the type of pool and spa dealer that wants the best water management solutions for your customers, but also wants the freedom to choose the tools that best fit your business. OMNI® is the new dealer-direct brand designed to be the professional’s choice for quality products, top-notch customer service and valuable programs coupled with all the flexibility and basic support you need to be successful.  more »